Out With the Old, In With the New
Hubbub Brewing, only four months old, is on the receiving end of a trademark dispute and will need to change their name. In the coming weeks, Hubbub Brewing will transition over to Soulcraft Brewing. The trademark has been applied for and rebranding is moving forward. Business owner Mike LaCroix states, “The name is something I’ve been thinking about for a while now, years in fact. The name initially came from a Bad Brains song, Soul Craft. To me the song and lyrics represents a way of life, being grateful, and striving to be your best.” Indeed, the crew at Soulcraft has a lot of passion and works tirelessly to provide the best product possible. It was a group decision and the name fits the goals and desires of the company. Hubbub may be getting a new name and look, but one thing that won’t change is the quality of the beer.